I’m sick of competitions masquerading as rorts

Over the past month, if you buy Coon cheese, you may have seen promotions around ‘Win a million dollars’. We buy their cheese and so have been going to the competition website to enter barcodes.

I was about to enter my fourth when I thought to click on the tiny ‘terms and conditions’ link, and realised the ridiculous steps one has to go through just to have a chance to win the big bucks:

Entries will be divided into groups according to each selection and component of the toastie made by the entrant when building their toastie (for example, entrants who choose a particular type of bread, who chose to butter their bread on both sides, selected a single slice of Tasty cheese, to be cooked under a grill, until ‘crispy and golden’ would form one group, while entrants who chose the same bread but with no butter, and who selected a single slice of Tasty cheese, to be cooked under a grill, until ‘crispy and golden’, would form another etc..). The group that, as determined by the Promoter in its sole discretion, has the highest number of entries will be the group that is entered into the draw. If more than one group is determined by the Promoter in its sole discretion to have the equal highest number of entries, the Promoter will in its sole discretion select only one of the tied groups to be entered into the draw. From the group(s) of entries selected for the draw, the first valid entry drawn will win the major prize. The major prize consists of the opportunity for the winner to participate in the Cooking Demonstration and the opportunity to participate in a game for the chance to win either $1,000,000.00, $30,000.00 or $10,000.00 (“Game”). Accordingly, in addition to the Cooking Demonstration, the major prize will be either $1,000,000.00, $30,000.00 or $10,000.00, but only one of those amounts will be won. The Cooking Demonstration requires the winner to prepare and cook their winning toastie on television at a time and place to be determined by the Promoter. Ingredients will be supplied by the Promoter. The Game may also be recorded and broadcast on television. Entrants should note that, if the Promoter is unable to secure a television appearance, the Cooking Demonstration component of the prize may be cancelled and no compensation will be provided in lieu. It is intended that the Cooking Demonstration and Game will take place on 17/11/08 (but this date is subject to change at the Promoter’s sole discretion). The Game will take place at Quad 1, 8 Parkview Drive, Sydney Olympic Park, NSW 2127 (but this location is subject to change at the Promoter’s sole discretion).

In other words, you MIGHT be in the group that goes through to the final draw and even then you play a ‘game of chance’ that will likely net you 10 grand rather than a million. I wouldn’t sneeze at 10 grand but it’s yet another example of PR spin over any substance. Oh and did I mention you need to keep the receipt for every product you’ve bought? The actual wrapper ain’t good enough - unbelievable.

A big thumbs down, Coon cheese…

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